About
Experience Morocco at the heart of the MOTTEX exhibition
MOTTEX 2026
Invites you to its first edition at the International Fair of Casablanca (OFEC), from 13 to 15 October 2026.
Organised by AICOM EVENTS – MOTTEX it brings together all professional tourism operators. This edition confirms its status as a platform for innovation and exchange, with the expected participation of new international stakeholders.
Exhibitors and visitors will be present for a programme of activities dedicated to the wider tourism sector throughout
the event.
7%
of GDP
600K
Direct jobs
12
Major tourism regions
Take part in MOTTEX 2026
Our Sectors
Travel Agencies & Tour Operators
- Showcasing local and international agencies.
- Presentation of tour packages, itineraries, and booking solutions.
- B2B collaboration opportunities to develop tourism offerings.
Hospitality & accommodation
- Focus on hotels, riads, resorts, and guesthouses.
- Discussions on quality standards and innovations in accommodation.
- Strengthening networks between establishments and tourism partners.
Transport & mobility
- Presentation of new technologies applied to tourism.
- Mobile applications, booking platforms, CRM solutions, and digital tools.
- Encouraging innovation to enhance the tourism experience.
Gastronomy & Culinary Tourism
- Discover Moroccan culinary traditions.
- Promotion of gastronomic tours and unique culinary experiences.
- Opportunities to showcase local products and culinary culture.
Sustainable & Rural Tourism
- Highlighting environmentally responsible initiatives.
- Development of rural and community-based tourism.
- Promotion de pratiques durables pour renforcer l’attractivité touristique du pays.
Banks & insurance
- Presentation of financial solutions for the tourism sector.
- Tailored offers for tourism stakeholders: financing, travel insurance, and adapted banking services.
- Support for the development of tourism businesses.
Discover the essentials of the exhibition
Meet the exhibitors
Immerse yourself in the heart of the tourism and travel ecosystem. The exhibition brings together a wide range of exhibitors representing all segments of the industry: tourism boards, travel agencies, airlines, hoteliers, digital platforms, cultural operators, innovative startups, and much more.
It is the ideal opportunity to:
Discover the latest market trends,
Engage directly with industry professionals,
Explore new offers, tourism products, and technological solutions,
Identify potential partners to grow your business.
Each exhibitor brings unique expertise, making the event a true hub of opportunities and innovation.
Conferences & Events
Inspiring, insightful, and forward-looking, the conferences address the key challenges of the tourism industry: sustainability, digitalisation, customer experience, mobility, hospitality, marketing, innovation, and destination transformation.
Led by experts, decision-makers, and key industry players, they offer:
In-depth market analysis,
Practical feedback and real-world case studies,
Actionable insights to anticipate industry trends.
MOTTEX is a vibrant and dynamic event, reflecting the spirit of tourism, with a rich programme of entertainment, demonstrations, festivities, and competitions throughout the exhibition. You will discover a diverse agenda designed to inspire, inform, and connect participants.
Business Meetings
To optimise your participation, the networking platform facilitates connections between visitors and exhibitors. In just a few clicks, you can:
Identify professionals who match your needs,
Schedule qualified business meetings,
Organise your agenda efficiently during the exhibition.
This solution transforms your visit into a real business opportunity by giving you access to targeted, productive meetings aligned with your objectives.
Our Commitment
Contributing to the development of tourism
MOTTEX is committed to supporting the growth of the tourism sector by promoting innovation, sustainable tourism, and collaboration between national and international stakeholders.
Would you like to exhibit at our tourism and travel exhibition?
Fill in the form to receive detailed information.